Modell’s Spring Women’s & Kids’ Direct Mailer
One of the first “all me” projects I worked on at Modell’s as both creative director and designer was their spring 2014 …
Modell’s Back To School Direct Mailer & POP
For Modell’s 2014 “Back To School” direct mail double postcard, we chose to riff off the 2013 BTS graphics and reuse the …
Modell’s Summer Shop POP
Based upon their initial Summer “Hot Savings, Cool Deals” direct mailer, I art directed our graphic designer Vinny Lee (who was freelance …
Modell’s “Outdoor Essentials” Photoshoot
In the summer of 2014, I had the pleasure of working with photographer Dennis Kleiman (who I have collaborated with for 20+ …
Modell’s Holiday Campaign
As part of Modell’s Holiday 2014 campaign we chose to extend some of the branding and imagery from the fall/winter “Layer Up …
Modell’s Super Bowl 48 “Catch The MO’ment” Campaign
One of the first projects at Modell’s in early 2014 was working on the graphics for Modell’s Official In-Stadium Retailer of Super …
Modell’s Times Sq. Digital Displays
Who ever said working at Modell’s was ordinary? (actually, no one ever said that). In February 2015 the marketing department was given …
Misc. E-Mail Campaigns
Through a combination of custom html and CSS, I have designed e-mail campaigns for several of my clients. E-newsletter creation from scratch …
Modell’s E-Mail Campaigns
While I was at Modell’s, we were exploiting all the various marketing channels available to us, especially digital and web. A large …
Modell’s Direct Mail Postcards
While at Modell’s I art directed and designed over 20 direct mail pieces. Some were mini-promotional catalogs, while others were simple postcards …